We recently shared with you what has been happening in the real estate industry during the COVID-19 pandemic. Most parts of the process of buying or selling have gone virtual, from showings to closings.
Since then, we’ve heard from lots of folks, wanting to know how to prepare their homes to sell in this new real estate environment. It’s a good question, because showings online are a bit different than showings in person.
Getting the interior ready for its close-up
The prep work that was required pre-pandemic still holds true: clean and declutter the home. If you have any doubts about whether an item should remain in the home or get boxed up, go with the latter. We take the guess work out of this process. A complimentary home staging report is provided when listing with Welovekits ☺️
The idea is to create a somewhat clean slate, so that potential buyers can see themselves living in the home. Here are some of the items to consider removing:
- Collectibles
- Family photos
- Diplomas and certificates
- Mementos
- Stacks of magazines and newspapers
- Oversized furniture (it makes rooms look smaller)
Clear the bathroom and kitchen counters of anything that isn’t decorative. Need inspiration? Find decluttering advice online at GoodHousekeeping.com, ProfessionalStaging.com and ApartmentTherapy.com.
Now it’s time to get to the cleaning. We spoke with our favorite cleaning professional who suggests taking it a room at a time. Then, clean from top to bottom as you work your way around the room. From ceilings (and ceiling fixtures) to baseboards, clean every surface. Did we mention we provide a complimentary cleaning when you list with us ☺️
As you clean, check that the room’s lighting is sufficient. You want the rooms to appear as bright as possible. Consider brighter bulbs or adding additional lighting.
Finally, take some of your own videos of each room and then scrutinize them. How’s the furniture placement? Ensure that the rooms don’t look cluttered with furniture. Experiment with different arrangements to find the one that makes each room look its best.
Get furniture placement tips online from Let’s Revamp, Savvy for Life and Jsquared-Richmond-Home-Staging.
Don’t forget about curb appeal
An effective video tour will start at the curb and follow the route a homebuyer and his or her agent would take to enter and tour the home.
This means that how your home appears from the curb, the experience offered as the potential buyer navigates to the front door, is critical.
Clean up and spruce up the landscaping between the curb and the front door. Get rid of debris and kid and pet toys. Then turn your attention to what’s planted in the landscape. Yank dead or dying plants and then prune and fertilize what’s left.
Consider purchasing flowering plants or those with colorful foliage, such as caladium. The color will pop when it’s on video. Finally, spread fresh mulch in the planting beds.
How’s the porch looking? The front door is an often-overlooked aspect of a home’s curb appeal (or lack thereof) so consider giving it a fresh coat of paint. Don’t shy away from using a bold color, if it coordinates with the home’s color. Consider a vibrant red or even black.
In fact, a study conducted by online listing portal Zillow.com, found that “houses with black or charcoal gray front doors sold for as much as $6,271 more than expected,” according to Julia Glum at Money.com.
If there is room on the porch, consider adding pots of colorful flowers or stately potted evergreens.
When you’re finished, take an experimental video tour of the home. Start at the curb, go up to the front door, open it, enter the home and then tour it, with the camera operating.
When it’s complete, watch the video, with an eye toward anything that may look out of place, any areas that appear cluttered or any other changes you can make to wow a potential buyer.
We’d love to view your video with you and offer tips for making your home the belle of the video-tour world.
Did we mention that we include a VIDEO tour when you list with Welovekits ☺️ I highlighted video because prior to Covid most Agents wouldn’t do a video tour. Most still don’t. Now they are being forced to do it because they can’t do the old open house. So they are opting for something called Matterport.
It’s a cool option as well but have a look for yourself, it doesn’t flow and it’s hard to manage. You can’t view it on a cell phone. Most buyers are viewing on their cell phones. The biggest reason we do Video’s for our clients is, its the best medium for marketing a property hands down. Call us and we can tell you more.
You might also like: Don’t make these 5 common home staging mistakes
About the Author:
The above article on Staging your home for video tours was provided by Regan Pyke, a leader in the field of sales, marketing, and Real Estate Investing. Regan can be reached via email at [email protected] or by phone at 778-228-2448.
Thinking of selling your home? I have a real passion for buying and selling Real Estate, as well as marketing & real estate investing. I’d love to share my expertise!
